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Germany Business Essentials Germany Business Essentials Germany Business Essentials
Business Essentials - Know Before You Go

Germany Business Essentials

Handy tips on how to better manage international business Compiled in association with TMA.
Executive Traveller is delighted to bring to you a series of Business Essentials in association with TMA. These Business Essentials have been adapted from TMA’s online cultural intelligence tool Country NavigatorTM. TMA is a leader in developing talent for the evolving global workplace. They also specialise in practical learning solutions for global leaders, teams and associates.

Essentials: 10 key tips to doing business in …… Germany

1. Important qualities expected of a manager in Germany include the ability to assert oneself, a willingness to work hard, the ability to lead, an analytical ability and technical expertise.
2. The style of communication in German workplaces is very formal; even people who have worked together for years use the polite 'Sie' form of address.
3. Value is placed on clarity, honesty and respect; you say what you mean and you mean what you say.
4. There is a desire to do things the correct way.
5. Punctuality is important - being even a few minutes late is considered rude.
6. Presentations should be concise. Be prepared to answer technical questions.
7. When selling, highlight the features and performance of a product rather than its look and image.
8. Germans are good listeners and will ask detailed questions.
9. Low-risk, sound, high-tech projects are the most likely to attract German investors.
10. Decision-making can be slow with opinions sought from various outside 'experts'.

IN A DISPUTE, THE CONTRACT ALONE IS LAW
Toby Robinson a litigator in the London office of Travers Smith, advises on how to resolve disputes

IN ANY business, contracts formalise agreements. But whatever understanding the parties may have reached regarding a particular term during their negotiations, if that understanding is not recorded in the executed contract, a party is unlikely to be able to rely on it in the event of disagreement as to the meaning of the term in question. A recent judgment highlights the point and demonstrates the pitfalls of careless drafting.
Lawyers are frequently asked to advise clients on the meaning of disputed contractual terms, and whether the parties are able to interpret them by reference to the pre-contractual negotiations. After all, a disputed term may well have been the subject of detailed discussion and the intention underlying it may well be apparent from previous drafts, correspondence and lawyers’ attendance notes. But can these materials be deployed in evidence to lend support to a reading of the contract?
Consider the following scenario. After several years of negotiations, A and B enter into a contract whereby A agrees to develop land owned by B for the purpose of selling flats to third parties. The contract contains a clause setting out how the sale proceeds are to be split between A and B. A dispute arises between them as to the amount payable by A to B. On A’s reading of the pricing provision, B is owed £900,000. B on the other hand claims to be entitled to £4.6 million. Read in isolation, B’s construction appears to be correct. However, the pre-contractual negotiations point strongly in favour of A’s construction, which appears to have been the commercial intention of the parties throughout. The dispute goes to court. Surely justice requires that the court finds in favour of A, while to find in favour of B would be to give B an undeserved windfall?
Not so. These were, broadly, the facts underlying the dispute in the recent Court of Appeal decision in Chartbrook Limited v Persimmon Homes Limited. In that case, the Court felt that the pre-contractual materials favoured the construction put forward by the developer, Persimmon. However, these materials were held to be inadmissible. Consequently, the pricing provision was to be read in isolation and Chartbrook recovered £4.6 million.
The message is clear – for those drafting contracts in any sphere, not just property: failure to record accurately the parties’ intentions in the contract could have disastrous consequences, as it did for Persimmon. The party adversely affected is unlikely to have recourse to the pre-contractual negotiations to support its position. Chartbrook is the latest in a long line of cases that make it clear that, subject to what is known as the “private dictionary” exception – which applies where it can be demonstrated with certainty that the parties were negotiating on an agreed basis as to the meaning of a particular term (and which will only apply in the rarest of circumstances) – evidence of pre-contractual negotiations is inadmissible for the purposes of construing a contract. Furthermore, compelling evidence will be required for a rectification claim to succeed.
Accordingly, when negotiating and finalising the terms of a contract, you should:
•ensure that the contract accurately reflects the parties’ intentions •bear in mind that evidence of pre-contractual negotiations is unlikely to be admissible •nevertheless keep an accurate written record of pre-contractual negotiations, particularly discussions concerning the key provisions: such a record may assist in a rectification claim or in persuading a court that the “private dictionary” exception should apply.

 

Next Month - Essentials: 10 key tips to doing business in …… Germany